![]() is elevating the shopping experience through personalized service and increased product offerings. In support of its goal of being a supermarket destination for the diverse consumer base of Southern California, Stater Bros. ![]() Yes, we are here to sell groceries, but why we do what we do is more important to today’s consumers and our teammates than it has ever been,” said Dennis McIntyre, EVP of marketing and CMO. We are here to nurture our communities and teammates to make our communities better and to make them feel valued. “We must have a bigger calling for why we do what we do. identified an opportunity to meet customers on a deeper level – their values. The modernized brand has been crafted to reflect today’s families.īesides fresh food and fair prices, Stater Bros. The modernized brand has been designed to reflect the shopping preferences of today’s families and the rebrand seeks to amplify Stater Bros.’ commitment to local communities by emphasizing fresh, healthy, specialty diet, ethnic and convenient meal offerings. It’s a journey, and we have a great future ahead,” said Pete Van Helden, CEO of Stater Bros. ![]() “We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. On April 4, the brand came to life on screens and billboards in Southern California, serving as the first step in Stater Bros.’ rebrand to be followed by changes in the in-store experience, website, marketing initiatives, company operations and the launch of an e-commerce solution. helps Southern California families bring home the joys of life with fresh food and meal solutions for their table. Markets has launched its newly refreshed brand, beginning with its “Bring It Home” ad campaign. ![]() San Bernardino, California-based Stater Bros. ![]()
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